1. Challenge:

Cost pressure: The fluctuation of zinc prices is significant, eroding profits.

Homogenization competition: overcapacity in mid to low end products and fierce price competition.

Alternative material competition: competition from aluminum magnesium alloys, composite materials, pre coated plates, etc.

Technical barriers: The production process and quality control threshold for high-end products such as ultra high strength galvanized sheet and top-grade zinc aluminum magnesium are extremely high.

2. Future prospects:

Continuous innovation in coating technology: optimization and popularization of the composition of zinc aluminum magnesium coatings; Research and development of multi-element alloy coatings (such as aluminum zinc silicon magnesium).

Deep integration with downstream processes: Developing galvanized products that require no pre-treatment and have better welding performance.

Green throughout the entire lifecycle: from green manufacturing to recyclable design, reducing the carbon footprint throughout the entire lifecycle.

Service oriented transformation: Leading enterprises will transform from material suppliers to "anti-corrosion solution service providers", providing a complete set of services from material selection, design to life assessment.